With extensive experience conducting radio research and collecting audience insights from around the globe, Xtra Insights is committed to providing actionable insights of the highest quality. Our collective knowledge provides an unmatched understanding of the radio industry, which is the foundation of what we will bring to your audience research project and presentation.

Music Cluster Studies

Uncover critical audience tastes and preferences.

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New Music Testing

A quick, cost effective method to identify targeted audience opinions.

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Library Music Testing

Analyse songs to help build clocks, consider era exposure and set coding.

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Strategic studies

Custom designed, comprehensive analysis of the market.

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Entertainment Studies

Custom designed studies for film and television.

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Regional Studies

Regional Radio Audience Measurement Surveys conducted in accordance with Commercial Radio & Audio.

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Podcast Content Testing

Identify how receptive your target audience is towards your show, and its potential for success.

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Didn’t quite find what you were looking for? Xtra Insights offers a range of customised research services, contact us to discuss your requirements.