Paul Amos
Managing Director
Paul's 30 years of experience includes positions in a variety of departments from programming and production to promotions and marketing. Over a 17 year period he held management positions in radio groups and industry companies. In 1998, Paul was appointed Director and Radio Consultant for (esp) Entertainment Strategy, Programming working with radio stations in Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically Paul was responsible for program format design, on air talent direction, the development and implementation of audience research marketing and promotion campaigns and strategic programming format designs in competitive radio markets. Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with some of the leading radio groups, television networks and music labels in Australia, New Zealand, Asia and Europe. Paul did his first on air gig at the age of 15, before his voice broke.
Bethaney Lawler
Senior Research Director
Bethaney is a Media and Communications Honours graduate from the Queensland University of Technology and has been working with Xtra since 2007. Since joining the team Bethaney has gained invaluable insight into the media and entertainment industry and manages small and large scale audience research projects for Xtra’s Australian and overseas clients. Bethaney coordinated and pioneered the regional radio research trials conducted by Commercial Radio & Audio in 2013 and has been responsible for Project Managing all of the regional radio surveys conducted by Xtra Insights to date. Beth wishes she was a V8 Supercar Driver and has a black belt in Tae Kwon Do.
Valerie Amos
Office Manager
Valerie has been with Xtra Insights since its inception and provides invaluable administrative support to the Xtra team and our clients. Valerie is responsible for finance, account keeping and office duties. She has over 10 years experience within the banking industry. She also provides support in the data processing of weekly and Airtime Surveys results. Valerie is addicted to training at the gym.
Robert Epps
IT Support & Developer
Rob has worked with Xtra Insights as technical partner since 2003. Apart from maintaining the day to day digital operations, Rob has written and developed much of the unique research software used to collect and compile our client's results. Such has been the success of his software development that it is now sold internationally and is used by a number of research companies in the USA. Rob's close working relationship with Xtra has ensured we stay at the absolute forefront in this specialist area. Rob is originally from England, and only drinks Coca-Cola.
Carmen Lee
Research Director
Carmen joins the Xtra team after relocating to Australia from Malaysia, where she was Acting Head of Research for Astro Radio, Malaysia’s No. 1 radio network. Carmen has a wealth of experience, having worked in media and radio research for over two decades and previously collaborating with Xtra on a number of large-scale research projects. Carmen is involved in a variety of Xtra’s business operations, from project managing audio content studies to assisting with audience and advertising insights.