Paul Amos
Managing Director
Paul's 30 years of experience includes positions in a variety of departments from programming and production to promotions and marketing. Over a 17 year period he held management positions in radio groups and industry companies. In 1998, Paul was appointed Director and Radio Consultant for (esp) Entertainment Strategy, Programming working with radio stations in Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically Paul was responsible for program format design, on air talent direction, the development and implementation of audience research marketing and promotion campaigns and strategic programming format designs in competitive radio markets. Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with some of the leading radio groups, television networks and music labels in Australia, New Zealand, Asia and Europe.
Paul did his first on air gig at the age of 15, before his voice broke.
Bethaney Lawler
Senior Research Director
Bethaney has been a key part of the Xtra Insights team since 2007, building nearly two decades of expertise in audience measurement and project management across Australian and international markets.
She pioneered the regional radio research trials with Commercial Radio & Audio and has overseen every regional radio survey Xtra Insights has delivered to date, bringing audience measurement to markets that had never previously been surveyed.
Bethaney has managed research projects spanning multiple countries and cultures, and holds a Media and Communications Honours degree from Queensland University of Technology.
Beth is a busy mum of two who dreams of racing classic touring cars.
Valerie Amos
Office Manager
Valerie has been with Xtra Insights since its inception and provides invaluable administrative support to the Xtra team and our clients. Valerie is responsible for finance, account keeping and office duties. She has over 10 years experience within the banking industry. She also provides support in the data processing of weekly and Airtime Surveys results.
Valerie is addicted to training at the gym.
Robert Epps
IT Support & Developer
Rob has worked with Xtra Insights as technical partner since 2003. Apart from maintaining the day to day digital operations, Rob has written and developed much of the unique research software used to collect and compile our client's results. Such has been the success of his software development that it is now sold internationally and is used by a number of research companies in the USA. Rob's close working relationship with Xtra has ensured we stay at the absolute forefront in this specialist area.
Rob is originally from England, and only drinks Coca-Cola.