Paul's 30 years of experience includes positions in a variety of departments from programming and production to promotions and marketing. Over a 17 year period he held management positions in radio groups and industry companies. In 1998, Paul was appointed Director and Radio Consultant for (esp) Entertainment Strategy, Programming working with radio stations in Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically Paul was responsible for program format design, on air talent direction, the development and implementation of audience research marketing and promotion campaigns and strategic programming format designs in competitive radio markets. Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with some of the leading radio groups, television networks and music labels in Australia, New Zealand, Asia and Europe.Paul did his first on air gig at the age of 15, before his voice broke.
Research Director & Head of Radio Audience Measurement
Bethaney is a Media and Communications Honours graduate from the Queensland University of Technology and has been working with Xtra since 2007. While attending university Bethaney worked with Australia's largest commercial radio network on an audience research project, which received national media coverage.
Since joining Xtra Bethaney has gained invaluable insight into the media and entertainment industry and continues to develop her role within the company. In 2012 she presented a paper at the AMSRS National Conference on behalf of Xtra Research and was awarded Best Paper by a Young Researcher.Beth wishes she was a V8 Supercar Driver and has a black belt in Tae Kwon Do.
Valerie has been with Xtra Insights since its inception and provides invaluable administrative support to the Xtra team and our clients. Valerie is responsible for finance, account keeping and office duties. She has over 10 years experience within the banking industry. She also provides support in the data processing of weekly and Airtime Surveys results.Valerie is addicted to training at the gym.
Michael joined Xtra as Web Developer in early 2010 and is a valued member of the team, responsible for the continued evolution of Xtra's online platform. Prior to joining Xtra Insights, Michael spent 5 years as a Software Engineer for icemedia and has a Bachelor of Software Engineering and a Bachelor of Computer Science.Michael loves milk.
Digital & Client Services Manager
Nikola joined the Xtra team in 2014 as Digital Content Designer. Having completed a dual Bachelor degree in Business and Creative Industries at the Queensland University of Technology, Nikola's creative and analytical skills are invaluable as Xtra continue to be leaders in the digital age of media and entertainment research.Nikola can't leave the house without wearing something green.
IT & Technical Support
Rob has worked with Xtra Insights as technical partner since 2003. Apart from maintaining the day to day digital operations, Rob has written and developed much of the unique research software used to collect and compile our client's results. Such has been the success of his software development that it is now sold internationally and is used by a number of research companies in the USA. Rob's close working relationship with Xtra has ensured we stay at the absolute forefront in this specialist area.Rob is originally from England, and only drinks Coca-Cola.
Keegan joined the XTRA team in 2021 as a Digital Designer.
Keegan's specialty lies in usability and user experience, and he constantly looks for ways to make platforms, features and processes easier & clearer for everyone.
Keegan holds a Bachelor of Design (Interaction Design).
Before joining XTRA, Keegan has worked at a Strategic Branding firm as a User Experience Designer, and with a B2B Digital Marketing team as a Junior Web Designer.Keegan is an amateur DJ on the side, and an avid house music addict.