Regional studies are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013,Commercial Radio Australia(CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new regional radio survey model. Since then Xtra has conducted numerous Regional Surveys around Australia.
The importance and value to the participating radio stations cannot be understated. See what Ace Radio Network think about Xtra Insights Regional Radio Surveys. Watch the video.
Below you can download results from surveys conducted by Xtra Insights as an approved provider of Regional Radio Audience Measurement in Australia.