Regional radio audience measurement surveys are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013, Commercial Radio Australia(CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new regional radio survey model. Since then Xtra has conducted numerous Regional Radio Audience Measurement Surveys around Australia.
14 April 2021: After a short hiatus, Xtra Insights is happy to announce that the RRAMS have resumed in 2021 with survey results already released for some markets and preparations underway for others. Read More
17 October 2019: With the results from the latest Warragul and Geelong regional radio audience measurement surveys (RRAMS) released last week, Xtra Insights proudly celebrates the 100th RRAMS to be released since the methodology was launched in 2014. Read More
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