Hands on consultation to develop “Call to Action” insights on your audience and customers.
Questionnaire design with best practice methodology using sample quotas and targeting.
Innovative digital and mobile technologies that have been purpose designed for music and content research, alongside CATI room facilities and audience panels.
With extensive experience conducting radio research and collecting audience insights from around the globe, Xtra is committed to providing actionable insights of the highest quality. Our collective knowledge provides an unmatched understanding of the radio industry, which is the foundation of what we will bring to your audience research project and presentation.
Uncover critical audience tastes and preferences.
A quick, cost effective method to identify targeted audience opinions.
Analyse songs to help build clocks, consider era exposure and set coding.
Custom designed, comprehensive analysis of the market.
Custom designed studies for film and television.
Regional Radio Audience Measurement Surveys conducted in accordance with Commercial Radio Australia.
Didn’t quite find what you were looking for? Xtra Insights offers a range of customised research services, contact us to discuss your requirements.
At Xtra Insights we provide a number of sophisticated market research platforms which paint a more accurate picture of your audience.
A fast, reliable and cost effective branded online survey platform, purposely designed for the entertainment industry. Live market analytics in a simple responsive environment. Allows respondents to participate in surveys at their own discretion. Music and content surveys made simple, even your Content Director could do it!
Ultimate data analysis software that allows sorting, categorisation and breakouts of critical research results. With a focus on music and content data, Xtra Analyst seamlessly integrates with our other research products.
Xtra Insights has developed its own state of the art software that combines traditional research techniques with new technology. Using portable devices, uncover insights about what’s rating well, and not so well across music, radio shows and television content. Results can be viewed in real-time with next day implementation.
Xtra Insights is a highly innovative market research company that provides a relentless high standard of research, strategic methodology and advanced technology. Specialising in radio research, media studies and audience insights, Xtra is present throughout the entirety of the research project, from conception to the delivery of results and beyond, offering support on interpretation and implementation.