Hands on consultation to develop “Call to Action” insights on your audience and customers.
Questionnaire design with best practice methodology using sample quotas and targeting.
Innovative digital and mobile technologies that have been purpose designed for music and content research, alongside CATI room facilities and audience panels.
With extensive experience conducting radio research and collecting audience insights from around the globe, Xtra is committed to providing actionable insights of the highest quality. Our collective knowledge provides an unmatched understanding of the radio industry, which is the foundation of what we will bring to your audience research project and presentation.
Uncover critical audience tastes and preferences.
Music cluster studies uncover critical audience tastes and preferences. Songs are analysed in comparison to each cluster group to determine a central sound and build playlists for your station. Targeting music improves time spent listening and competitive advantage.
A quick, cost effective method to identify targeted audience opinions.
New music testing can combine Airtime Surveys and Expression Live as a quick, cost effective method to identify targeted audience opinions. Purpose designed studies that focus on specific songs which have the ability to predict your call out research and, within reason, forecast a song’s chart potential. Detailed summaries of the results are included to give a clear picture of what it all means.
Analyse songs to help build clocks, consider era exposure and set coding.
Library Music Testing can analyse up to 650 songs in one session, using either Airtime Surveys or Expression Live. Simply wind up for a like or down for a dislike. You can capitalise on an engaged audience - thirty minutes, of perceptual questions can be built into the session. The results help build clocks, consider era exposure and set coding.
Custom designed, comprehensive analysis of the market.
Strategic studies master-plans guide all product and marketing decisions. Perceptual research can be the catalyst in changing the overall positioning of a brand. Each study is custom designed for you to ensure a comprehensive analysis of the market. The resulting guideline implementation can perpetuate long-term success.
Custom designed studies for film and television.
Program cluster studies, audience focus groups and our various research tools can be extended to television and other entertainment studies. Potential applications include analysis for dramas, lifestyle, current affairs programming, brand images, jingles, promotional campaigns and product variations. Each of these studies are individually designed to reflect your needs.
Regional Radio Audience Measurement Surveys conducted in accordance with Commercial Radio Australia.
Regional studies are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013, Commercial Radio Australia(CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new Regional Radio Audience Measurement model. Since then we have conducted numerous regional surveys around Australia. The importance and value to participating radio stations cannot be understated.
Didn’t quite find what you were looking for? Xtra Insights offers a range of customised research services, contact us to discuss your requirements.
At Xtra Insights we provide a number of sophisticated market research platforms which paint a more accurate picture of your audience.
A fast, reliable and cost effective branded online survey platform, purposely designed for the entertainment industry. Live market analytics in a simple responsive environment. Allows respondents to participate in surveys at their own discretion. Music and content surveys made simple, even your Content Director could do it!
Ultimate data analysis software that allows sorting, categorisation and breakouts of critical research results. With a focus on music and content data, Xtra Analyst seamlessly integrates with our other research products.
Xtra Insights has developed its own state of the art software that combines traditional research techniques with new technology. Using portable devices, uncover insights about what’s rating well, and not so well across music, radio shows and television content. Results can be viewed in real-time with next day implementation.
Xtra Insights is a highly innovative market research company that provides a relentless high standard of research, strategic methodology and advanced technology. Specialising in radio research, media studies and audience insights, Xtra is present throughout the entirety of the research project, from conception to the delivery of results and beyond, offering support on interpretation and implementation.