Hands on consultation to develop “Call to Action” insights on your audience and customers.


Questionnaire design with best practice methodology using sample quotas and targeting.


Innovative digital and mobile technologies that have been purpose designed for music and content research, alongside CATI room facilities and audience panels.


With extensive experience conducting radio research and collecting audience insights from around the globe, Xtra is committed to providing actionable insights of the highest quality. Our collective knowledge provides an unmatched understanding of the radio industry, which is the foundation of what we will bring to your audience research project and presentation.

Music Cluster Studies

Uncover critical audience tastes and preferences.

New Music Testing

A quick, cost effective method to identify targeted audience opinions.

Library Music Testing

Analyse songs to help build clocks, consider era exposure and set coding.

Strategic studies

Custom designed, comprehensive analysis of the market.

Entertainment Studies

Custom designed studies for film and television.

Regional Studies

Regional Radio Audience Measurement Surveys conducted in accordance with Commercial Radio Australia.

Didn’t quite find what you were looking for? Xtra Insights offers a range of customised research services, contact us to discuss your requirements.

Get in touch


At Xtra Insights we provide a number of sophisticated market research platforms which paint a more accurate picture of your audience.

Airtime Surveys

A fast, reliable and cost effective branded online survey platform, purposely designed for the entertainment industry. Live market analytics in a simple responsive environment. Allows respondents to participate in surveys at their own discretion. Music and content surveys made simple, even your Content Director could do it!

Learn More About Airtime Surveys

Airtime X Coming Soon

Fully customisable cloud solution to music and content research analysis. Sort, categorise, export, and analyse your music results without ever leaving your browser. Trend music results, slice demographics in real-time, and visualise perceptual questions all in one place. Easily integrates with other Xtra Insights' products, as well as other third-party reporting software. Nothing to download, nothing to install, just immediate access to your data when you need it.

Screenshot of Airtime X

Expression Live

Xtra Insights has developed its own state of the art software that combines traditional research techniques with new technology. Using portable devices, uncover insights about what’s rating well, and not so well across music, radio shows and television content. Results can be viewed in real-time with next day implementation.


Innovation. Insights. Results. Awesomeness.

Xtra Insights is a highly innovative market research company that provides a relentless high standard of research, strategic methodology and advanced technology. Specialising in radio research, media studies and audience insights, Xtra is present throughout the entirety of the research project, from conception to the delivery of results and beyond, offering support on interpretation and implementation.

Paul Amos
Managing Director
Paul's 30 years of experience includes positions in a variety of departments from programming and production to promotions and marketing. Over a 17 year period he held management positions in radio groups and industry companies. In 1998, Paul was appointed Director and Radio Consultant for (esp) Entertainment Strategy, Programming working with radio stations in Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Malaysia and the Netherlands. Specifically Paul was responsible for program format design, on air talent direction, the development and implementation of audience research marketing and promotion campaigns and strategic programming format designs in competitive radio markets. Since 2003 Paul has developed Xtra Insights into a successful entertainment research company working with some of the leading radio groups, television networks and music labels in Australia, New Zealand, Asia and Europe. Paul did his first on air gig at the age of 15, before his voice broke.
Bethaney Lawler
Research Director & Head of Radio Audience Measurement
Bethaney is a Media and Communications Honours graduate from the Queensland University of Technology and has been working with Xtra since 2007. While attending university Bethaney worked with Australia's largest commercial radio network on an audience research project, which received national media coverage. Since joining Xtra Bethaney has gained invaluable insight into the media and entertainment industry and continues to develop her role within the company. In 2012 she presented a paper at the AMSRS National Conference on behalf of Xtra Research and was awarded Best Paper by a Young Researcher. Beth wishes she was a V8 Supercar Driver and has a black belt in Tae Kwon Do.
Valerie Amos
Office Manager
Valerie has been with Xtra Insights since its inception and provides invaluable administrative support to the Xtra team and our clients. Valerie is responsible for finance, account keeping and office duties. She has over 10 years experience within the banking industry. She also provides support in the data processing of weekly and Airtime Surveys results. Valerie is addicted to training at the gym.
Michael Monsour
Senior Developer
Michael joined Xtra as Web Developer in early 2010 and is a valued member of the team, responsible for the continued evolution of Xtra's online platform. Prior to joining Xtra Insights, Michael spent 5 years as a Software Engineer for icemedia and has a Bachelor of Software Engineering and a Bachelor of Computer Science. Michael loves milk.
Nikola Wilson
Digital & Client Services Manager
Nikola joined the Xtra team in 2014 as Digital Content Designer. Having completed a dual Bachelor degree in Business and Creative Industries at the Queensland University of Technology, Nikola's creative and analytical skills are invaluable as Xtra continue to be leaders in the digital age of media and entertainment research. Nikola can't leave the house without wearing something green.
Hannah Lovegrove
Research Director & Assistant Head of Radio Audience Measurement
Hannah joined the team at Xtra Insights in 2016 as a Research Assistant. Hannah holds a degree in Business Management (Marketing), and received first class honours in International Hotel and Tourism Management from The University of Queensland. Before joining Xtra, she worked as a Research Assistant and Tutor within the Business School at the university. Hannah works on weekly music research projects and works closely with Bethaney on regional radio research projects. Hannah is passionate about data research and analysis, and enjoys applying her skills within the media and entertainment industry. Hannah loves anything to do with food, except for doing the dishes!
Robert Epps
IT & Technical Support
Rob has worked with Xtra Insights as technical partner since 2003. Apart from maintaining the day to day digital operations, Rob has written and developed much of the unique research software used to collect and compile our client's results. Such has been the success of his software development that it is now sold internationally and is used by a number of research companies in the USA. Rob's close working relationship with Xtra has ensured we stay at the absolute forefront in this specialist area. Rob is originally from England, and only drinks Coca-Cola.

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