Hands on consultation to develop “Call to Action” insights on your audience and customers.
Questionnaire design with best practice methodology using sample quotas and targeting.
Innovative digital and mobile technologies that have been purpose designed for music and content research, alongside CATI room facilities and audience panels.
Every time Xtra delivers your actionable insights they’re backed by years of experience built on talking and listening to audiences all over the world. That collective knowledge provides an unmatched understanding of the industry which is the foundation of what we will bring to your audience research project and presentation.
Music cluster studies uncover critical audience tastes and preferences. Songs are analysed in comparison to each cluster group to determine a central sound and build playlists for your station. Targeting music improves time spent listening and competitive advantage.
New music testing can combine Airtime Surveys and Auditorium Testing as a quick, cost effective method to identify targeted audience opinions. Purpose designed studies that focus on specific songs which have the ability to predict your call out research and, within reason, forecast a song’s chart potential. Detailed summaries of the results are included to give a clear picture of what it all means.
Library Music Testing can analyse up to 650 songs in one session, using either Airtime Surveys or Auditorium Testing methodology. Simply wind up for a like or down for a dislike. You can capitalise on an engaged audience - thirty minutes, of perceptual questions can be built into the session. The results help build clocks, consider era exposure and set coding.
Strategic studies master-plans guide all product and marketing decisions. Perceptual research can be the catalyst in changing the overall positioning of a brand. Each study is custom designed for you to ensure a comprehensive analysis of the market. The resulting guideline implementation can perpetuate long-term success.
Program cluster studies, audience focus groups and our various research tools can be extended to television and other entertainment studies. Potential applications include analysis for dramas, lifestyle, current affairs programming, brand images, jingles, promotional campaigns and product variations. Each of these studies are individually designed to reflect your needs.
Regional studies are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013, Commercial Radio Australia(CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new Regional Radio Audience Measurement model. Since then we have conducted numerous regional surveys around Australia. The importance and value to participating radio stations cannot be understated. See what Ace Radio Network think about our Regional Radio Surveys.
Education Research is a blossoming specialist field within our market research repertoire. We have unique experience in dealing with Independent Schools Victoria, conducting perceptual and attitudinal studies in Bendigo and surrounding areas for Girton Grammar School in 2016. Our flexibility and affordable range of methodologies ensures access to larger samples in smaller markets, benefiting schools and educational institutions both in and outside of metro areas.
At Xtra Insights we provide a number of sophisticated research platforms which paint a more accurate picture of your market.
A fast, reliable and cost effective online survey platform. Live results monitoring in a simple mobile responsive environment. Allows respondents to participate in surveys at their own discretion. LEARN MORE…
A simple online interface which has been explicitly designed for music and content research. Results can be sent directly to your inbox, while listener feedback and song polls can be embedded in station websites.
Ultimate data analysis software that allows sorting, categorisation and breakouts of critical research results. Focuses on music and content data which accurately syncs with our other products.
Expression Live combines traditional research techniques with new technology. Using portable devices, get in-the-know about what’s rating well, and not so well across music, radio shows and television content. Results can be viewed in real-time with next day implementation.
Xtra Insights is a highly innovative company that provides a relentless high standard of research, strategic methodology, advanced technology and sandwiches. We are there well after the results are delivered, offering support on interpretation and implementation.