WHO HAVE WE WORKED WITH?
Paul & the team at Xtra really went above & beyond for us at SPH Radio. Without them Kiss 92's incredible rise to #1 against heavily entrenched, heritage opposition within 14 months from launch just wouldn't have been possible. If you want to win, get Xtra on your team.
Jamie R. Meldrum
Previously Senior Program Director, Kiss92/ONE FM91.3 Singapore
When I was seeking experts in radio research I wanted two things, a passion for accuracy and direct hands on experience. With XTRA I have found both. I know they will help find the answers I need in music or content research with the minimum of fuss. The Xtra team do an outstanding job.
Content Director, Sunshine Coast Broadcasters, Australia
Speaking totally from a radio perspective, it is always a joy working with Paul and the team as they possess a thorough understanding of the needs and wants of a radio station. As AMP radio operates 9 national brands in a multitude of formats and languages, it was important that we dealt primarily with a radio expert who understood the jargon and the fundamental requirements of the business. They have been thorough and has always, year on year, aspired proactively to improve their product, moving in tandem with the times. They are also very adaptive and highly capable of handling research for any industry. They are very professional and always over deliver!
Chief Executive Officer, Astro Radio Malaysia
Xtra Insights is a world leading media research company that constantly breaks new ground in research innovation, and has been instrumental in helping to build the foundations of radio stations 'esp' has worked with right across Australia.
From insightful Perceptual Studies, Online Music Tests or Market Studies to position radio stations, Xtra has been a valuable partner in creating the platform for the success of esp clients internationally, as well as in the biggest radio markets and regional centres across the country. Reports generated from these studies are comprehensive - providing clients with the best possible information to meet their needs.
The innovations lead the world in breaking new ground - whether it's the Dial technology, online studies or mobile apps, Xtra is without peer in providing solutions for clients research needs.
Managing Director, Entertainment Strategy Programming, AUSTRALIA
Winning in a competitive market place requires a bullet proof strategy - Xtra Insights can help you build this. We worked with Xtra on a number of strategic projects to define our music strategy and their insight helped us grow substantially in our 25-44 core audience. We were delighted. It is nice to work with a company that becomes as passionate and committed to your success as you are!
National Format Director & Talent Coach, Rogers Communications, Canada
As a dedicated research company for the entertainment industry, a rare commodity, Xtra Insights has been able to provide the Astro Malaysian pay television channels with unique insights into our programming content. Their use of technology to collect the second by second responses of viewers combined with their experience in the industry has positively impacted our approach to content on our channels. In addition, Xtra has helped guide us in decisions ranging from programme placement to marketing.
AVP Consumer Insight, Astro, Malaysia
Xtra is a key research partner for us. They deliver actionable insights and what differentiates them is how they combine research methodologies with the latest online and mobile technologies. They are fast, flexible and great to work with.
Group General Manager - Digital Content at NZME
Without a doubt Xtra is the easiest company to deal with. Radio is a very instant medium, and things need to happen quickly. Xtra Insights absolutely get it, and are always available if we have any enquiries. Their technology is constantly evolving too, making it really easy and exciting for our listeners to get involved with our radio stations. Both thumbs up!
Content Director, River 94.9 Australia
We have been one of Xtra’s clients since its very early days, and that partnership continues to grow and flourish due to the outstanding, innovative and creative research they have and continue to do. Xtra have a passionate commitment to research excellence in the entertainment field which has benefitted our company in many ways. We know that our partnership with Xtra has been a large part of that success, and will continue to be into the future.
National Research Manager, Southern Cross Austereo, AUSTRALIA
There were many great things about working with Xtra Insights on our school education perception study. Perhaps the most impressive aspect of their work was their willingness to adapt the approach and to explain their rationale in the initial stages of developing our online and CATI survey. All of our feedback was welcomed and no request was too hard to accommodate.
By the time we went to market with our survey we felt confident that the brief had been nailed and our findings would be robust.
We were also extremely impressed with the responsiveness and level of customer attention that we received once our survey was live, ensuring that survey queries were able to be dealt with immediately.
The format, content and presentation of our final report was excellent and we have been able to use the analysed data for a myriad of purposes within the school. Having a clear indication of the market perceptions of our school, other schools in our region and the educational priorities of our current and prospective parents will assist greatly in the planning of our marketing approaches for some time to come.
Head of Marketing and Development (Girton Grammar School Bendigo)
The music and perceptual tracking tools provided by Xtra enable us to create the edge as a leading broadcaster in Malaysia.
Xtra has been innovative in developing continuous improvement in keeping up with changing market dynamics in audio tracking.
Head of Research, Astro Radio, Malaysia
We switched to Airtime the end of last year and haven't looked back, we were looking for Music Research that would take us to the next level and keep us several steps ahead of the competition - and Airtime has delivered! Feedback from both our Content Teams and Communities has been extremely positive, a brilliant user experience for both - and our participation numbers are through the roof! Paul and his team have gone above and beyond right from the start, are always available to help and provide answers and solutions. We couldn't recommend Xtra Insights any higher.
Group Music Director & General Manager Sound / Magic, Mediaworks Radio, New Zealand