Paul & the team at Xtra really went above & beyond for us at SPH Radio. Without them Kiss 92's incredible rise to #1 against heavily entrenched, heritage opposition within 14 months from launch just wouldn't have been possible. If you want to win, get Xtra on your team.

When I was seeking experts in radio research I wanted two things, a passion for accuracy and direct hands on experience. With XTRA I have found both. I know they will help find the answers I need in music or content research with the minimum of fuss. The Xtra team do an outstanding job.

Winning in a competitive market place requires a bullet proof strategy - Xtra Insights can help you build this. We worked with Xtra on a number of strategic projects to define our music strategy and their insight helped us grow substantially in our 25-44 core audience. We were delighted. It is nice to work with a company that becomes as passionate and committed to your success as you are!

Without a doubt Xtra is the easiest company to deal with. Radio is a very instant medium, and things need to happen quickly. Xtra Insights absolutely get it, and are always available if we have any enquiries. Their technology is constantly evolving too, making it really easy and exciting for our listeners to get involved with our radio stations. Both thumbs up!

We have been one of Xtra’s clients since its very early days, and that partnership continues to grow and flourish due to the outstanding, innovative and creative research they have and continue to do. Xtra have a passionate commitment to research excellence in the entertainment field which has benefitted our company in many ways. We know that our partnership with Xtra has been a large part of that success, and will continue to be into the future.

There were many great things about working with Xtra Insights on our school education perception study. Perhaps the most impressive aspect of their work was their willingness to adapt the approach and to explain their rationale in the initial stages of developing our online and CATI survey. All of our feedback was welcomed and no request was too hard to accommodate. By the time we went to market with our survey we felt confident that the brief had been nailed and our findings would be robust. We were also extremely impressed with the responsiveness and level of customer attention that we received once our survey was live, ensuring that survey queries were able to be dealt with immediately. The format, content and presentation of our final report was excellent and we have been able to use the analysed data for a myriad of purposes within the school. Having a clear indication of the market perceptions of our school, other schools in our region and the educational priorities of our current and prospective parents will assist greatly in the planning of our marketing approaches for some time to come.

The music and perceptual tracking tools provided by Xtra enable us to create the edge as a leading broadcaster in Malaysia. Xtra has been innovative in developing continuous improvement in keeping up with changing market dynamics in audio tracking.

We switched to Airtime the end of last year and haven't looked back, we were looking for Music Research that would take us to the next level and keep us several steps ahead of the competition - and Airtime has delivered! Feedback from both our Content Teams and Communities has been extremely positive, a brilliant user experience for both - and our participation numbers are through the roof! Paul and his team have gone above and beyond right from the start, are always available to help and provide answers and solutions. We couldn't recommend Xtra Insights any higher.