Regional radio audience measurement studies are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013, Commercial Radio Australia(CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new regional radio survey model. Since then Xtra has conducted numerous Regional Surveys around Australia.
15 May 2018: Peter Saxon chats with Grant Broadcasters’ Grant Cameron and SCA’s Brian Gallagher about what's driving the phenomenal growth of regional radio. Read More
15 January 2018: The commercial radio industry today announced Xtra Insights has been appointed to a further two years as the official provider of radio audience measurement surveys in regional Australia. Read More
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